State-of-the-art AI. Used Irresponsibly.

We question whether technology must always be productive. There’s so much more we can do with AI — and one of those possibilities is simply fun.

Rabbithole Company was born at the intersection of games, subculture, and state-of-the-art AI. We view AI not merely as a tool, but as a companion to play with and share immersive experiences.

Built upon the latest AI technologies, we design captivating experiences and relationship-driven interactions.

In fact, we believe it’s the things that seem fun and useless that truly connect people and AI.

We believe the era of using AI solely as a tool is coming to an end. AI should no longer be something that merely processes tasks, but a presence we share emotions and spend time with.

Rabbithole Company proposes a new world of interaction where people build ongoing relationships with a single AI character, share memories, and create their own stories.

What we are building is not just a service, but a digital ecosystem where people coexist with AI on an emotional level.

This vision is not merely a matter of technology; it stems from a fundamental question of how people cope with loneliness and how we form new relationships.

Technology has advanced enough, and people need something to truly connect with. At the intersection of both, Rabbithole Company creates a world of emotional characters, lasting relationships, and interactive experiences.

— Starting from Korea, moving to Japan and beyond. We will become a global game studio that operates worlds where AI characters live.